For the Incredi-Pillow design, I was responsible for creating both the logo and packaging design. I spearheaded the entire creative process, beginning with conceptualizing the logo to ensure it perfectly represented the brand’s identity and values. I then moved on to designing the packaging, carefully selecting materials and structural designs that would appeal to the target audience and enhance the product’s marketability.

I coordinated and directed the photography sessions, working with photographers to capture high-quality images that showcased the product effectively. This included setting up shoots, selecting the right props, and ensuring the lighting and composition were ideal.

To create a cohesive and visually appealing design, I meticulously chose the color schemes and typography. These selections were guided by brand guidelines and industry best practices, ensuring that the final design was both eye-catching and consistent with the brand’s image.

Additionally, I managed the styling of all visual elements, from the product itself to the surrounding props, to ensure a harmonious and engaging look. This attention to detail extended to every aspect of the design, ensuring that the final product packaging was not only functional but also aesthetically pleasing.

Through this project, I demonstrated my ability to blend creativity with practical design principles, resulting in a logo and packaging that stood out in the market and effectively communicated the brand’s message.