For the photography exhibition aimed at showcasing the latest brands and cameras, I took a comprehensive approach in designing the logo, point of sale materials, and apparel to create a cohesive and engaging experience for attendees. My design process began with the logo, which needed to capture the essence of both the event and the art of photography. I crafted a sleek, modern logo incorporating a stylized camera lens and subtle aperture elements. This design not only highlights the technical focus of the exhibition but also reflects the creativity and precision of photography.

Moving on to the point of sale materials, I designed a range of items including banners, brochures, and informational signage. The goal was to ensure that these materials were visually appealing while also being informative and easy to navigate. The color palette and typography were chosen to complement the logo, providing a consistent brand experience throughout the event. High-quality images of cameras and photography gear were featured prominently to attract attention and guide visitors through the various exhibitor offerings.

For the apparel, I aimed to create a stylish yet functional line that would enhance the event's atmosphere while also serving as a practical uniform for staff and volunteers. The apparel featured the event logo and a minimalist design that aligned with the modern aesthetic of the exhibition. By using comfortable, high-quality materials, the attire not only looked professional but also ensured that those representing the event were both stylish and comfortable. Overall, my designs were crafted to enhance the visitor experience, reinforce the event’s branding, and celebrate the art of photography in every detail.