DeviceRefresh+ Branding

Empowering Customers with Seamless Device Protection

With the launch of DeviceRefresh+, HN introduces a premium service designed to extend the life of customers’ tech investments across multiple device categories, including mobiles, tablets, wearables, and cameras. The branding approach for this new offering needed to reflect flexibility, reliability, and innovation, ensuring customers understand its value at a glance.

Visual Identity & Design Strategy

The DeviceRefresh+ branding was crafted to embody a modern, tech-forward aesthetic while maintaining a sense of trust and accessibility. The key creative elements include:

• Logo Design: A sleek and dynamic wordmark with a subtle refresh icon integrated, symbolizing continuity and effortless device management.

• Color Palette: A blend of vibrant blues and fresh greens, reinforcing notions of renewal, technology, and sustainability.

• Typography: Clean, modern sans-serif fonts that convey clarity, ease of use, and reliability.

• Iconography & Graphics: Custom icons representing Refresh, Swap, and Upgrade services, designed to make the subscription benefits instantly recognizable.

Marketing & In-Store Integration

To ensure customers engage with the service effortlessly, the branding extends into:

• Retail Displays & POS Materials: Informative yet visually compelling signage placed in the Computer department, guiding customers through the subscription options.

• Digital & Print Collateral: Brochures, website visuals, and in-store screens that maintain a cohesive, user-friendly experience.

• Advertising & Promotions: A messaging framework emphasizing flexibility and peace of mind, using clear, benefit-driven copy to highlight the ease of upgrading and maintaining their devices.

By creating a cohesive, future-ready brand, DeviceRefresh+ now stands out as a trustworthy, valuable, and user-friendly service, reinforcing HN’s commitment to enhancing the customer experience.